Championing equity in birth and beyond through partnerships, storytelling, and policy-driven initiatives that uplift Black mothers and drive systemic change in wellness and care.

The Bump Future of Parenting Report is a forward-looking snapshot of how tech, culture, and wellness are shaping modern parenting. Backed by data and lived experiences, it reimagines what families need most today and tomorrow.

Driving strategic collaborations with brands like Amazon to create compelling content, elevate brand storytelling, and achieve measurable business goals through innovative, parent-focused campaigns.

Cultivating dynamic talent partnerships like the #realtalk editorial series, Real Parent Crew and influencer marketing initiatives across platforms to amplify brand messaging and deliver tangible results.

Developing original content like the No Guide For This podcast—culturally relevant, entertaining, and designed to engage audiences is core to driving brand awareness and preference.

Crafting original editorial content that celebrates the realness of modern parenting—blending timely cultural insights with storytelling that resonates with today’s families.